The clients are in a different space today. They don’t want to take risks. They want to see the advertising campaign before it is shot. It’s not like 10 years ago. That’s finished. You have to bring the clients so many references. So everyone’s work is referenced. There is not one picture that is new, let me tell you this. And the clients don’t want a new picture.
When you go into a meeting and people put millions of dollars on the table, they want to know what they’re getting. The lighting, the color of the carpeting. The one who wins is the one who executes those boards to perfection."
The kind of thinking that makes a distinction between thought and feeling is just one of those forms of demagogy that causes lots of trouble for people by making them suspicious of things that they shouldn’t be suspicious or complacent of.
For people to understand themselves in this way seems to be very destructive, and also very culpabilizing. These stereotypes of thought versus feeling, heart versus head, male versus female were invented at a time when people were convinced that the world was going in a certain direction — that is, toward technocracy, rationalization, science, and so on — but they were all invented as a defense against Romantic values."
Theme by Monique Tendencia